Over its 38 years of existence, Dell has grown from a company that manufactures personal computers and sells them directly to consumers to a multinational technology company that sells computers and other related products such as servers, peripherals, smartphones, Assembles, sells, supports and repairs televisions. Computer software etc
We believe we should enlighten you on Dell’s journey from a PC maker and seller to an international tech company that outsources its computer production. Next, we’ll shed more light on the companies that design Dell computer models and assemble their computers. Finally, we’ll explain where Dell laptops and personal computers are assembled around the world.
History of Dell Computers
Dell began by building custom personal computers and selling them directly to its customers, breaking away from the traditional retail market and offering high-quality PCs at great prices.
Dell’s model of putting customers’ needs first was evident as they built their PCs based on customer requests and sent their own technicians to service their PCs using a risk-free return policy. Provided customer support. This model was very successful as Dell soon became the largest seller of PCs in the United States in 1999.
Who assembles Dell computers?
Ask any random person this question, and they’ll likely respond with an obvious answer: deals. However, while Dell is one of the largest sellers of computers in the world, its computers are not always designed and assembled by them.
Over the past decade, Dell has outsourced the assembly of its computers to other companies that design and assemble computers under the Dell brand. Since these companies already specialize in designing new computer models and their final assembly, Dell believes that it makes more business sense to outsource the production of its computers to them.
After the models are designed and the computers are assem
bled, the finished product is sold as a Dell computer with the Dell logo. The companies that manufacture Dell laptops are Dell, Compil, Foxconn and Wistron. These factories are located in many countries of the world including Brazil, China, Taiwan, Vietnam etc.
How Dell Moved from Building PCs to PC Building Outsourcing
Dell’s business model was simple and unique. While other brands mass-produced laptops and sold them through retailers, Dell built personal computers based on customer requests and sold them directly to consumers online.
By doing so, Dell ordered components based only on what it needed to build the computers that were requested and did not have components in its inventory for more than a few days. This model of customer satisfaction worked wonders for a long time as Dell dominated the PC industry. The company had several assembly and manufacturing plants in the US, Ireland etc
But its business model gradually changed as Dell began closing its assembly and manufacturing plants, where it made desktop computers, in favor of outsourcing production to contract manufacturers. The company closed one of its largest manufacturing plants in Limerick, Ireland, along with others in and around the United States.
Many believe that the change in strategy is due to the declining market share of desktop computers in the computer market, as more buyers favor laptop computers. Additionally, Dell had become an international business with large sales outside the US, so it made more sense to close plants in the US in favor of its outsiders, where production costs were lower.
And as it diversified its business beyond just PCs, Dell began selling its computers through retailers such as Walmart, Best Buy, Staples, etc.
Where are Dell computers assembled?
Dell has assembly plants in several locations around the world, but most Dell computers are assembled in the following locations:
China: A significant percentage of Dell computers are manufactured or assembled in Compil, Westron, or Dell factories in China. Dell laptop models manufactured in China include Latitude, Inspiron, Precision, Vostro, XPS, Alienware, Chromebook etc.
Brazil: Most of the computers manufactured by Dell in Brazil are sold in Brazil, while others are sold in South American countries. The Dell factory in Brazil assembled Vostro series laptops among others.
Taiwan: Cumple Taiwan assembles many Dell computers in Taiwan.
Poland: Dell’s factory in Lodz, Poland assembles desktops and laptops and is one of the top suppliers to Europe and Africa.
India: Dell has a factory in Sriperumbudur near Chennai, India, where it assembles desktops and laptops such as the Alienware series, Latitude, Inspiron, Precision, Vostro, etc.
Mexico: Dell outsources the assembly of its computers to Foxconn in Mexico.
Malaysia: Dell’s assembly factory is located in Penang, Malaysia.
Other places where Dell computers are assembled include Ireland, United States of America, Singapore, Vietnam, Japan etc.
Final Thought:
Dell used to assemble its computers in the US and deliver them directly to its customers in the country. However, as it became a multinational company and diversified its business, much of its computer production was moved overseas. Most of its computers are now assembled in China, India, Taiwan, Brazil, Vietnam, Poland, etc.